More Americans are scrutinizing ingredients before buying food

A new national survey has found that what goes into your food may be changing what goes into your shopping cart.According to FoodMinds, 54% of shoppers have started buying, or are buying more of, certain foods because they seem less processed, have fewer additives or contain ingredients they prefer."Americans are using ingredients and perceptions of processing to help decide what belongs in their shopping carts," said Lauren Hoffman, MBA, RD, Senior Vice President at FoodMinds. "For food companies, understanding those perceptions is essential to communicating nutrition science in ways that address consumers' questions and concerns."Price, however, remains a major hurdle.RELATED STORY | AI is changing how consumers shop, but bad recommendations could cost brandsSix in 10 people say healthy, sustainable foods are too expensive, and 58% believe affordable foods are often the most processed.Shoppers also want more transparency, with clear ingredient labels topping the list of things that c